In Sunday, April 6th’s issue of The Tennessean, the Nashville daily newspaper, David Bohan, founder of Bohan Advertising and Marketing, writes about the resurgence of direct response marketing. In his article, Bohan points out that, contrary to popular belief, people actually look forward to reading their daily mail . He says, according to the U […]
Continue readingThis Blog post is from a Target Training International newsletter. Permission granted. Hiring managers have all recounted this story or a similar version over and over again: “Our new hire had all the right experience, good references, and interviewed like a champ! But here it is, six weeks later, and he’s just not working out. We can’t […]
Continue readingThere are an endless number of marketing experts and business people who will line up to tell you how direct response marketing doesn’t work. Don‘t you fall for that line of faulty thinking because direct response marketing is alive and well. A Real Example As a direct response experiment, I recently wrote a 10 page […]
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