Excuse making – we all do it. The temptation is just too overwhelming. Some of us do it more than others. It is a habit that leads to destruction and failure in business and in life. We have become a nation of habitual excuse-makers rationalizing poor performance and incompetence. Nowhere is this more evident than […]
Continue readingIf you haven’t heard it yet you are certainly going to hear more and more of your prospects and clients say something like, “because the economy is slowing I need to cut back on my marketing and advertising budget.” How are you going to respond? Do you have a strategic response or will you just […]
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