007 The Art of the Story: How to Become a Master of Persuasion by Telling Stories That Sell | New School Selling

007 The Art of the Story: How to Become a Master of Persuasion by Telling Stories That Sell

The Art of the Story How to Become a Master of Persuasion by Telling Stories That Sell


So let me start with my story. I will tell the story and then I will give you a little bit of background on when I use it and how I go about using it. But just kind of listen to the story a little bit. So here is my background as far as sales are concerned: I got into the sales profession on November 24, 1980, and I remember the day very well because it wasn’t my 30th birthday.

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