On April 20, 2010, the oil rig, Deepwater Horizon, exploded off of the coast of Louisiana, killing 11 crew members and spilling more than a million gallons of oil daily into the Gulf of Mexico. The rig sank two days later. The oil rig was owned by Transocean, a Swiss company, but was being operated by […]
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Marketing is a battle of perception, not product or services. The truth of the matter is you don’t sell anything to anybody else themself. So it’s all about perception. It’s perception in the mind of the people that you want to influence and do business with. It really is about positioning yourself owning the minds of the […]
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The law of the mind says it’s better to be first into mind than to be first in a marketplace. When people think about a category, you want them thinking about you. All of your marking is projected to get people so that you own mind share. They think about what it is that a category […]
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