Positioning vs. Prospecting

If prospects find you first, they are more likely to buy from you than if you find them.Has your medical doctor ever called you in an attempt to set up an appointment? Medical doctors do not solicit new patients. They don’t seek you out. You seek them out. And when you do get to see […]

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Knowledge Does Not Equal Success

While it is true that mastery of basic reading, writing, and computation skills are necessary to function in our highly competitive global environment, most notable academics and educators – whose ranks I used to belong – mistakenly believe that the more education one acquires the more successful they will be- come. Not true. Education does not necessarily […]

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Not My Fault

oil rig

On April 20, 2010, the oil rig, Deepwater Horizon, exploded off of the coast of Louisiana, killing 11 crew members and spilling more than a million gallons of oil daily into the Gulf of Mexico. The rig sank two days later. The oil rig was owned by Transocean, a Swiss company, but was being operated by […]

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