Is sales training an expense or an investment? The answer depends on what kind of training and how effective the training is. Competent professional sales training will help companies improve in all of the following areas: More effective management of complex, big dollar deals: Sales training can help you win the big ones by gaining […]
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The Key to Developing Trust and Credibility Buyers have many different likes, dislikes and motivations. Top performing sales professionals know that the key to developing trust and credibility is to expertly determine the likes, dislikes and buying styles of their prospects and to adapt their communication style to match that of their buyer. Some buyers: […]
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An elevator pitch (or 30 second commercial) is a brief answer (less than 30 seconds) to the question “What do you do”? It is designed to get the person who hears it or reads it to ask ‘tell me more’ or ‘how do you do that’ or ‘that sounds very interesting’. In essence it should […]
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