In his book Blink, Malcolm Gladwell makes the statement that people form opinions of others in the the first two seconds of seeing them. These impressions may or not be accurate. How accurate they are is irrelevant because people act on their first impressions.
I know this is stupid and doesn’t make sense. Heck, I am the same person whether I am wearing a pair of shorts and a tee shirt or if I am wearing a Tuxedo. It’s the person on the inside that counts right. Wrong, according to research that Gladwell points out. Knowing this you would be wise to package and present yourself in the most attractive manner possible. That means dressing in traditionally accepted business attire. Think banker here.
For years I had a full mustache. And a nice one if I do say so myself. I was proud of that mustache and considered it part of my personal identity. However, when I got in sales I read somewhere that 10% of prospects distrusted men with facial hair. So I shaved it off and have had a clean lip ever since.
If you desire to become a powerful person of influence in business you will ignore your personal preferences by packaging and presenting yourself in a manner that will be impressive to the people you are trying to influence and persuade.
In selling it ain’t about you it’s about them.