Part 2 – Mastering Your Inner Game

Self Image

Self-image is how you see yourself; it’s who you think you are. Your self-image is controlled mostly by self-imposed limits. Very few people ever perform beyond those self-imposed limits.

A salesman whose father never earned more than $25,000 a year in his life may well see himself as a $25,000 a year guy. And he will subconsciously screw up the opportunities to earn more that come his way.  In the financial area, the controversial Reverend Ike calls this a money rejection syndrome, and I am convinced that such a thing definitely exists.

One man I know, who made over $100 million in his business in its first three years from scratch, had gone broke in business several times before. After the three years of remarkable success, he said, “Making $100 million is about the easiest thing I’ve ever done. Believing it could happen to me was the hard part that took 20 years.” Your self-image was created and is sustained through self talk, the use of affirmations – and that is also the method you can use to alter and modify your self image, literally as you wish.

I call the process self image goal setting, because most people who set goals set only “to get” and “to have” goals; they fail to set “to be” goals.

I encourage you to balance your approach to goal setting by including some self-image modification.

Self Discipline

Self-Disciple, the fourth component of the inner game, is quite possibly the most important.

Success lecturer Jim Rohn says that most people do not associate lack of discipline with lack of success.

Most people think of failure as one earth-shattering event, such as a company going out of business or a home being foreclosed on. This, however, Jim Rohn says, is how failure happens.

Failure is rarely the result of some isolated event; rather, it is a consequence of a long list of accumulated little failures, which happen as a result of too little discipline. I agree. I find that most people understandably tend to look everywhere but in the mirror for the sources of their failures as well as the victories.

I’m here to tell you it’s not the town you’re in, not your location, not the economy, not the weather, not your competitors – it’s your own discipline that makes the difference between excellence or mediocrity, between getting by or getting rich.

It’s interesting to observe professionals. I often say to my associates, “Let me watch the professional’s behavior before, during and after the seminar, and I’ll guess his annual income within a few thousand dollars.” It’s actually pretty easy to do.  Jim Rohn says that discipline is the bridge between thought and accomplishment. I’d encourage you to take the self-discipline challenge very seriously.

Select those areas that you know are your weakest links – timely paperwork, punctuality, daily self-improvement study, being happy and enthusiastic first thing in the morning, whatever your personal stumbling blocks are – and apply new, tough, demanding disciplines to yourself in those areas.  You’ll find that success in these particular areas of your day-to-day life will roll over into greater success in all parts of you life.

For example, let’s look at the ultimate game players – professional football players. A pro ball player knows that every single moment of his on-the-job performance is recorded on film, to be replayed and reviewed later in stop-action slow motion, for critique by his superiors and coworkers.  If your day was filmed and reviewed, how would you feel during the replay? Of course, the professional football players who have to put up with this sort of thing are highly paid.

Yes, the inner game stuff is tough. If being a big success were easy, everybody would be one. You’ve got to decide what you really want to be, do, have, accomplish – and decide whether or not you’re willing to adhere to the disciplines necessary to get it. In order to have the opportunity to accomplish virtually any goals you honestly desire, you must accept the related responsibility for everything you get.

DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider’s Circle, is the largest paid subscription newsletter in its genre in the world. For a two month free trial of his NO B.S. MARKETING LETTER go to