Sales Advice: Buyers are Children

The only difference between adults and children is the size of their bodies. But mentally, they’re the same. So you’re dealing with children when you’re in business.

Buyers are no different than children. They think you’re sophisticated but psychologically, they’re all the same. Adult buyers have temper or tantrums and they got egos and they have feelings like hurt and all the other things a little kid has.

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