Salespeople see themselves as beggars and peddlers. They see themselves in a subservient role to the buyer. They think everything they do and say comes across as subservient.
Why would you want to do business as a buyer with somebody that you felt was inferior to you? Is that who you want to give your money to?
Given the choice between two salespeople. One who communicates with you and appears on your level and perfectly willing to walk away and gives you the impression they don't need your business or the one who seems to come across a little bit needy.
Who'd you rather do business with?
You want to do business with people who have strengths. You must be that person!
How do you become that person? You act like that person until you become that person. You assume that characteristic and act like that yourself!
