A recent study conducted by Development Dimensions International, a human resources company, found that 41 percent of consumers surveyed rated the sales profession below mediocre. And one in five consumers surveyed said they believe salespeople’s expertise is getting worse.
Not only do consumers see salespeople as incompetent they see sales as an undesireable profession. Survey results reported that 46 percent of those surveyed say they would be ashamed to call themselves a salesperson. (I wonder how many salespeople feel the same way)
The good news in all of this is that buyers still rank salespeople as their number two source of product information. Second to only the internet but ahead of family and friends. Says Bradford Thomas, the company’s sales practice team manager, “In a given week, people make dozens or hundreds of purchase decisions but see the process as a necessary evil. It’s something people have to do but they are not always that jazzed about it. They’re dealing with salespeople way more that they want to.”
How about you? Are you perceived in your maketplace as a welcomed guest or an unwanted pest?