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What Is The Purpose Of Prospecting?

If you ask most people in the sales business this question they will tell you something like “the purpose of prospecting is to get people to give you an appointment.” They think that their job is to try and convince people to give them an appointment. They think if they can make enough appointments and […]

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What Motivates Prospects To Make A Decision?

Perhaps the answer to this question can be found from Barbara Fredrickson, Ph.D., a research psychologist at the University of Michigan, and a vanguard in the field of Positive Psychology. According to Fredrickson, negative emotions get people to act in particular ways or what she calls “specific action tendencies.” Most of us know this as fight […]

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