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30-Second Commercial

For over eight years I sold financial products and services. Here is a telephone script that I found that worked. “ Mr. Prospect, this is Steve Clark, my name probably doesn’t ring a bell. My I take 30 seconds and tell you why I called and you tell me if you want to talk any […]

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Gaining Trust By Reading The Prospect’s Mind

According to Joseph E. LeDoux, Ph.D., a world-renowned neuroscientist at New York University, trust is a social emotion. It is the ability to put yourself in the mind of another and predict what they are thinking or what they will do. Psychologists call this the “theory of mind.” To provoke trust, a sales person has […]

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