- The human brain is a physiological organ which, through a specific electrochemical process, collects, processes, stores, and acts on information it receives.
- Information presented to the subconscious mind triggers both a physiological response and psychological response.
- Any information presented to the subconscious mind is always linked to, and affected by, previously stored information.
- The subconscious mind is a neutral mechanism which responds to information without subjective regard for its action.
- The subconscious mind holds no beliefs or biases other than those which it receives as a result of its programming.
- When faced with two or more programs that are in conflict with each other, the subconscious will attempt to act on the program which is strongest.
- The strength of the program is influenced by the number of times the same or similar information is presented.
- The strength of the program is influenced by the perceived importance of the program source.
- The strength of the program is influenced by the amount of emotion associated with the program.
- The subconscious mind will, at all times, attempt to act on its dominate operative program.