I realize that my personality and style will not appeal to many. In fact, I know that I will repel at least as many people as I will attract. That is done intentionally by design because I am looking for a certain type of psychographic profile as my audience. So, I don’t normally respond to emails that are whiny or complaining because I see no value in wasting my time with someone who will probably never become a client. Time is precious and must be ruthlessly protected.
That being said, I did get an email from a subscriber and thought that all of you would benefit from reading the email and most importantly my response to it. The name has been changed to protect the misinformed.
Maybe your email newsletters were always the way they are now, but I’m finding it increasingly difficult to find the meaty content instead of the fluff to sell yourself and your products. If it was truly a great blog I wouldn’t mind paying a small amount to receive it but instead it just seems like ads to sell your other stuff. If you’re blog’s this focused on selling your other stuff, it is only reasonable to expect that your stuff, such as Prospecting to fill the Pipeline would be just as focused on trying to sell other stuff. I’m hoping there’s a real person back there who is actually trying to help people become better sales people but I suspect it’s just another creation trying to turn a buck without supplying any real effort.
So I guess in answer to your question, yes, I will be relevant in the future but I’m not so sure about you.
Thanks for taking the time to write and share your thoughts.
Since you have been so blunt in your comments I will do the same. Seems as though I struck a sensitive nerve with you – that’s good – at least I got you think – which is the purpose of my ezine.
As far as free “Prospecting to Fill the Pipeline” CD, I show no evidence of you having ever ordered it. So how can you make a judgment about the contents of a CD you have never listened to? You are guilty of committing Sin # 2 of the 10 Cardinal Sins of Selling – NO ASSUMPTIONS!!
You are right about the change in format of my ezine. It does contain content that is designed to sell my products and services AND at the same time offer my best content in the form of each week’s Featured Article. This is intentional and I make no apologies for it.
As far as my personal motives for conducting business you should refrain from making judgments about mine or anyone else’s values who happen to be different than yours.
Lastly and most importantly, you and I are in sales and our primary focus and objective should be to maximize profits for our companies. We can only do this by offering quality products and services to as many buyers as we can. Failure to do that in the competitive marketplace makes us irrelevant to our company. That’s just the way it is in a highly competitive global marketplace.
If, as a producer of profits for your company, you are put off by having to perform and justify your employment in sales by relentlessly and aggressively closing more sales perhaps you should seek a job in teaching or counseling or some other similar helping profession.
I have done both and will tell you, that while it may make you feel warm and toasty inside and satisfy your need to feel that you are making the world a better place, you won’t make the kind of money you will make in sales. You have to decide why you are in sales. If it is for any other reason than to make as much money as you can, while honestly and ethically providing products and services that enhance people’s lives, then perhaps you should do yourself, your company and your prospects a favor and go do something else.
If this sounds harsh that is because it is the reality of the business world. I didn’t create this economic reality and I would be a fool to ignore it or pretend it didn’t exist. We can lament and wring our hands about how horrible these Capitalistic, money grubbing pigs are as we sit around the campfire holding hands and singing Kumbaya like Joan Baez or we can roll up our sleeves and get with the program of closing more sales. The choice is ours and ours alone.
End of my Response