What category can you position yourself in that you can be number one?
It has carving out that little slice of marketplace - that micro slice that you can position yourself in to be number one.
I've got a client, he sells workers' company insurance. He's got a license to sell all of general liability property casualty - he got a 220 license. You don't sell anything, but only that stuff.
He got 300 clients and workers come to himself and doesn't talk to anybody about anything else besides workers' company insurance. He dominates the marketplace and workers come to him.
