Without You There is No Business

Without You There Is No Business

If you don’t sell there is no money to pay the janitor, the accountant, operations, admin, the graphics gal, the IT people or even the CEO.

You know that, but others you work with don’t have a clue about this. They think you are a highly paid prima donna that the company could just as well do without. How ignorant they are. YOU ARE THE BUSINESS and without you none of them have a job.

Truth of the matter is that there are two kinds of people in business: those who generate revenue and those who consume revenue. You, my dear sales friend, are the revenue generators of commerce. EVERYONE else is a revenue consumer.

Be proud of who you are and what you do and don’t let the Dilbert cube dwellers in your company make you feel bad because you have the freedom to come and go as you like and are highly compensated for what you do. Hey, if they want to get out in the real world and mix it up, have at it. Truth is,very few of them could tote your water bucket and they would not last one week in the trenches where the bullets are real.

I have been selling something since I was 10 years old. It started with selling flower seeds and greeting cards from an ad I answered in Boys Life magazine and has continued for nearly half a century. There is nothing else I would ever want to do – except play Major League Baseball – but hey I couldn’t hit the curve ball so here I am just like you looking for new business every day.

Like you, no one understands me or what I do. My friends and family don’t get it either. They think I am an arrogant horse’s ass who has an over inflated ego. Like Rodney Dangerfield we sales people get no respect.

Let me say it bluntly:

Without you, no one in your company eats.

Without you, no one in your family eats.

Without you, your country goes bankrupt.

You are not the only one that matters in your company but you are the MOST IMPORTANT. That said, go look in the mirror and puff out your chest and go out there and sell something today!

Please feel free to leave me a comment below. I will read every one of them and respond to what you have to say.

Good Selling!



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David A.

Couldn’t agree more with this article. Spot on. Great job! Keep it up.

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