Direct Mail Marketing Tips

Here are a few Direct Mail Marketing Tips offering advice on what to do, how to do it, and what to avoid: – Know your target audience, and learn how to aim for that audience. This will lower costs and increase the potential return. Purchase a targeted customer list only from a reputable company to […]

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Change or Die

The Harsh Reality In 2007 business got off to a great start when Dan Smith (not his real name) opened a video store in my town. He and his wife remodeled a storefront and opened it with 500 video titles. Revenue rose each month and he plowed the money back into the store, gradually expanding […]

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