Blog | Page 3 of 135 | New School Selling

Knowledge Does Not Equal Success

While it is true that mastery of basic reading, writing, and computation skills are necessary to function in our highly competitive global environment, most notable academics and educators – whose ranks I used to belong – mistakenly believe that the more education one acquires the more successful they will be- come. Not true. Education does not necessarily […]

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Not My Fault

oil rig

On April 20, 2010, the oil rig, Deepwater Horizon, exploded off of the coast of Louisiana, killing 11 crew members and spilling more than a million gallons of oil daily into the Gulf of Mexico. The rig sank two days later. The oil rig was owned by Transocean, a Swiss company, but was being operated by […]

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Perception in Selling

perception sales

Marketing is a battle of perception, not product or services. The truth of the matter is you don’t sell anything to anybody else themself. So it’s all about perception. It’s perception in the mind of the people that you want to influence and do business with. It really is about positioning yourself owning the minds of the […]

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