Although for many companies the cost of print advertising in recent years has made it a much less desirable option than Internet marketing, of course using print can still be a highly effective way to generate new leads. How do you get the best value for your money out of print advertising? Here are a […]
Continue readingDirect response marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer’s budget, surpassing newspapers and broadcast TV. In a 2011 case study three […]
Continue readingThere are an endless number of marketing experts and business people who will line up to tell you how direct response marketing doesn’t work. Don‘t you fall for that line of faulty thinking because direct response marketing is alive and well. A Real Example As a direct response experiment, I recently wrote a 10 page […]
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