Tag Archives for " direct response marketing "

Getting the Best out of Print Advertising

Although for many companies the cost of print advertising in recent years has made it a much less desirable option than Internet marketing, of course using print can still be a highly effective way to generate new leads. How do you get the best value for your money out of print advertising? Here are a […]

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Direct Response Marketing Has Grown Beyond It’s Roots

Direct response marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer’s budget, surpassing newspapers and broadcast TV. In a 2011 case study three […]

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