The old adage that “people like to buy, but they don’t like to be sold” is alive and well in the 21st Century. One of the keys to having buyers sell themselves has to do with a very little known psychological principle that says “people tend to support that which they help create”. What that […]
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I’ve said it a thousand times before that until you make behavioral changes in the way you sell, what you say, who you say it too, and when you say, it your results will not change one iota. The first behavior change you need to make is changing the way you are perceived by the […]
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When you are perceived as a generalist, you will make much less money than when you are perceived as an authority figure and celebrity specialist. And all you need to do is look in the medical field and you can see that the specialist and the authority figure specialist and most importantly the celebrity specialist […]
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