The old adage that “people like to buy, but they don’t like to be sold” is alive and well in the 21st Century. One of the keys to having buyers sell themselves has to do with a very little known psychological principle that says “people tend to support that which they help create”. What that […]
Continue readingThey Can’t Help Themselves Politicians lie. Bankers lie. Yes, they’re liars. But they’re not bad, it’s in their genes, it’s inherited. Their brains are wired that way, warn scientists. Like addicts, they can’t help themselves. They want to sell stuff, get rich. We want to believe they’re telling us the truth. Silly, huh? Both trapped […]
Continue readingAccording to accepted neuroscience, we have three brains: our Brain Stem, which controls motor function, our Limbic or emotional brain and our Neo Cortex or rational thinking brain. The purpose of our Limbic or Emotional Brain is to ensure survival, and all the complicated emotions and behaviors that implies. It is here that the basest […]
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