All Posts by Lance Cook

Sales Advice: Don’t Make Assumptions

Sales Advice Do not make Assumptions

Do NOT make assumptions. Ask good questions! Of course, you’ve heard the old joke about assumptions make an ass out of you and an ass out of me. Salespeople assume answers to questions they don’t even ask. What do they assume? They assume that the prospect needs what they’re selling! Ignorant sales managers will tell […]

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Sales Advice: Selling is NOT telling

Sales Advice - Selling is not telling

Salespeople have been very guilty rightfully so of talking too much. The outgoing personality style seems to be the style most attracted to selling. There’s more of this outgoing personality style and selling than any other personality style. Outgoing individuals would rather talk than listen so they have a natural tendency to want to talk. […]

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The Michael Baker Podcast

Recently I was interviewed and featured on the Michael Baker Podcast. If you don’t know Mike Baker, here’s a description of his podcast… “The Awesome Wholesaler Experience Podcast explores the many facets of The Job, The Career, and The Lifestyle of The Awesome Wholesaler!Each episode will bring to you a fun, informative, and maybe even […]

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