Though the left brain / right brain lateralization is a well-established fact, documented by the research of Nobel-winner Roger Sperry, many people misunderstood what this really means. While there are definite differences between the functions of the left brain and the right brain, these differences pale in significance when compared with the differences between the […]
Continue readingPerhaps you have sat in an audience watching a sales awards ceremony and been spellbound by the acceptance speeches as the winners talked about their success. If you were struggling at the time, their success may have looked like magic. And you wanted to know how they did it. How did they pull all those […]
Continue readingBuying is an emotional decision. People buy emotionally and then justify their decision intellectually. For proof of this look at the advertising business. Michelin Tire Company became the number one tire company in the world when they put that baby in the tire. People who buy Michelins are not buying four-ply vulcanized rubber. They are […]
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