A quitter never wins and a winner never quits. Persistence and the ability to overcome adversity is one of the most necessary personal characteristics for success in life and business. Unfortunately, it is in short supply in America. Especially in sales. In my three decade experience in the sales profession, I have observed hundreds of […]
Continue readingTime and Attention Result in Currency More than 71 billion dollars were spent on direct mail marketing last year according to the US Postal Service. That’s five times the amount spent on radio advertising and about half of what was spent on television advertising. Each of these dollars was spent in the hope that: 1. […]
Continue reading1. Prospects fail to see you as the Expert. The last thing you ever want is a buyer or a prospect to label you a salesperson because sales people, no matter how good they are, are unwanted pests. Master sales people take great effort to distance themselves from this perception by positioning themselves as an […]
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